Keyword Analysis

Keyword Research and Analysis is the foundation of your Search Engine Optimization initiative.  The Keyword Research is the process of selecting the optimum keywords and keyword phrases to be used in your content to help visitors find your site. In building your web pages you can fine-tune them for better ranking with the major search engines, but it will amount to nothing if the right keyword phrases are not targeted. Even if you achieve high search engine rankings, you may not get relevant traffic if you select the wrong keywords. So, before you do anything else, build your SEO foundation by identifying your target audience and researching what keywords or phrases they are searching in the search engines to locate what your web site offers.

There are several tools that help us define this list.  A lot of times, clients will “feel” or think that this is what the keywords need to be, however, once we start the research, we will find something else.  This is not uncommon, because we are all close to our trade and our perception can be narrowed by this.

Once the keyword analysis is done, we are ready to implement in web site content, meta information, website tags and adword campaigns.


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